Killing Us Softly 4: Advertising’s Image of Women

City College World Cultures Presents the Film:

Killing Us Softly 4:

Advertising’s Image of Women

Tuesday, March 15, 9:40 a.m.

Saville Theatre

“Ads sell more than products. They sell values, they sell images, they sell concepts of love and sexuality, of success, and perhaps most important, of normalcy.”—Jean Kilbourne

Filmmaker Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes—images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality.

Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

This is a free event.